Berries Paradise is a Mexican company that produces, packages and markets fresh raspberries, blackberries and blueberries worldwide. It was founded as a result of the union of efforts and resources between a Mexican businessman and a Chilean berry specialist.
It started its production in 2008, forming the marketer the following year. Looking for vertical integration, business units have been created that contribute to the mission of the company, such as a transport company to ensure the cold chain from the field until it is delivered to the customer, and a nursery to continue growing in the productive area and developing new and better varieties of plants.
Due to the growing demand for Berries worldwide, it has developed independent producers, which are approved and advised by the company to comply with good agricultural practices and have the necessary certifications for each market. The entire production complies with the technical guidelines of Berries Paradise and the quality culture it promotes, which involve production under tunnel and drip irrigation system.
Berries Paradise is a source of formal jobs in rural areas of the states of Jalisco, Colima and Michoacán. It seeks to be socially responsible, taking care of its workers and those of its associated producers, and minimizing the environmental impacts of its productive and commercial activity. That is why as of 2014 it has incorporated the organic production system and is including some of its organic techniques and inputs also in conventional crops.